Creating a logo is about articulating a brand’s identity into a compact and memorable image. It starts with thorough research to understand the brand, its mission, values, and target audience. This understanding informs the creative process.

Next, it moves to the concept phase, where various design options are brainstormed to reflect the brand’s personality and goals. These ideas are developed through sketches and visual schematics.

Then, the selected concepts are refined. This involves experimenting with typography, colors, and shapes to find the perfect combination that effectively communicates the brand’s message.

Finally, the logo is presented to the client for feedback and iteration. Adjustments are made based on the client’s preferences until the final design is found that encapsulates the brand’s identity and conveys its message clearly and powerfully.